Exam 2 BCOM Flashcards

1
Q

What’s the difference in computational thinking and artificial intelligence?

A

Computational thinking= Ability to interact with data as a person
Artificial Intelligence= Ability of machines to simulate human behaviors

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2
Q

What is internal-operational communication?

A

Messages that stay within the company, from co-worker to co-worker(external is from business to outsiders)

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3
Q

What is the most formal structure in an organization?

A

Traditional Hierarchy

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4
Q

Solving a communication problem should be a linear process, with no backtracking

A

False

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5
Q

Any communication between two businesspeople affects their relationship

A

True

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6
Q

Using the you-viewpoint means considering the recipients’ perspective instead of your own goals for the message.

A

False

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7
Q

Should you be formal or informal with someone you don’t know?

A

Formal

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8
Q

One good way to avoid blaming the reader is to use “you” frequently in your message

A

False

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9
Q

When should you avoid blaming the reader?

A

Always

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10
Q

What’s the difference in a lie of omission and a lie of commission?

A

Omission: Leaving out a key detail on purpose
Commission: Straight up lie

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11
Q

How can you avoid using discriminatory wording based on gender?

A

Police officer instead of policeman

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12
Q

Ethnocentrism

A

The tendency to see only your own cultural programming as normal

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13
Q

Culture

A

The way we understand and interpret the world

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14
Q

What is the international language of business?

A

English

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15
Q

Which of the following statements about colloquialisms is true?

A

Unfamiliar colloquialisms can cause problems even for native English speakers

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16
Q

The three stages involved in the process of writing are

A

Recursive and interrelated

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17
Q

When do you use direct vs. indirect order?

A

Direct: Positive or neutral reaction expected
Indirect: Negative reaction expected

18
Q

During what stage of the writing process do you try to avoid perfectionism?

A

Drafting

19
Q

During what stage of the writing process do you check the mechanical and grammatical elements of your message?

A

Proofreading

20
Q

What is BCC?

A
21
Q

If someone other than the primary recipient is to receive a copy of the message in such a way that the primary recipient will know who else has received a copy of the message, the sender should use the ____ field.

A

Carbon Copy(CC)

22
Q

What is a pictograph?

A

Infographic that shows a large group and makes things different colors based on their outcomes/responses. All must be equal size

23
Q

What is the purpose of crosshatching?

A

To provide contrast through the use of patterns and help readers see comparisons and distinctions.

24
Q

What is unity in a paragraph or sentence?

A

Keeping it all about one main idea.

25
Q

Which of the following sentences has a lack of unity?

A

Be sure to fill out your time card when you first arrive at work, and you’re expected to attend tomorrow’s meeting.

26
Q

What are the rules of vague wording?

A

Not knowing when/where/why/how something is happening

27
Q

When refusing a request, you should begin the message with a buffer that sets up the discussion

A

True

28
Q

What is demographic information?

A

Information about the audience(Age, gender, location, income)

29
Q

What are tangible rewards?

A

Physical things you can touch.

30
Q

An ad for a luxury car promises that people will envy the car owner because of the purchase. This ad promises a(n) _____ reward.

A

Intangible

31
Q

Which of the persuasive appeals is based on emotion?

A

Pathos

32
Q

Which of the following is the best place for getting attention in email messages?

A

Subject Line

33
Q

What is a report?

A

Anything that communicates facts to decision makers to help make an informed decision.

34
Q

Is secondary research conducted through the use of surveys?

A

No

35
Q

Websites should be evaluated for completeness, accuracy, and reliability.

A

True

36
Q

What type of research is an interview?

A

Primary

37
Q

What is a listserv?

A

Electronic mailing list used to send messages to a large group of peopl

38
Q

What is an executive summary?

A

The report in miniature

39
Q

Which of the following is true of transmittal messages?

A

A transmittal message should end with a pleasant, forward-looking comment

40
Q

Which of the following is true of short reports?

A

Short reports, such as inventory reports, do not require introductory material.

41
Q

In what order should informative reports be written?

A

Direct

42
Q
  1. What’s the difference in a serif font and a sans serif font?
A

serif has extra line under sans is without extra lines