Exam 2 Flashcards
Price Elasticity of Demand
Measures consumers responsiveness to change in price
Elasticity of Demand Equation
E of D = (% Δ quantity) ÷ (% Δ price)
Cross price Elasticity of Demand
Exy =%Δ Qdx ÷ %Δ PY
Exy>0 is a substitute
Exy
Price Elasticity of Supply
Responsiveness of suppliers to changes in price
Marginal Utility Equation
MU = ΔTU ÷ ΔQ
Marginal Utility
Additional satisfaction obtained from consuming a good
Diminishing Marginal Utility
As you consume more of a good, the additional satisfaction you obtain from each additional unit of the good tends to fall
Law of Diminishing Marginal Utility
Eventually MU↓ as Q↑
Consumer Equilibrium Rules
1) All income is spent
2) Total utility is maximized
3) MUa ÷ Pa = MUb ÷ Pb OR as equal as they can be
Consumer Surplus
- CS=how much you’re willing to Pay - Actual Price
2. Your willingness to pay is higher than price
Explicit Costs
Expenses facility would pay for resources
Accounting Profit Equation
Accounting Profit = Total revenue - Explicit Costs
Implicit Costs
The amount that you’re forgoing by starting another business or having another source of income
Economic Profit Equation
Economic Profit = TR - Explicit Costs - Implicit Costs
Long run vs. Short run
• Short Run ○ You also have at least one fixed resource ○ Every firm has a short run • Long Run ○ All resources are variable ○ No fixed costs