Enterprise chapter 3 and 4 Flashcards
what does a PEST analysis do
you use it to indentify important external factors that would effect a buisness
what does Pest anyalsis stand for
political,enonomic,socail and tecnological factors
what does a SWOT anyalsis stand for
strenghts,weaknesses,oppurtunities,threats
what does market reaserch mean
the process of collecting,collating ajd analyzing data on customers,competers and markets
what does a SWOT anyalsis Do?
identify internal strengths and weaknesses and external opportunities and threats
primary market reaserch
collecting new information or data for specific purposes
what does oppertunity mean
a set of circumstances that makes it possible to do something.
Secondary market reaserch
the use of information that already exist and was collected for a different purpose
Risk
the chance of gaining or losing something as a result of an action taken
