Emerging Technologies and Contemporary Marketing Stratergies Flashcards
1
Q
what is intergrated marketing communication?
A
it unites the brand across all communication platforms ensuring a strong, singular message is spread throughout those platforms
2
Q
why is integrated marketing beneficial?
A
it creates clarity, consistency and great communication within the brand and allows strong customer relationships to be built which creates a good brand reputation
3
Q
why are emerging technologies important?
A
to keep up with emerging technologies is important because they influence contemporary marketing stratergies
4
Q
why is economies of scale important?
A
because it creates a clear and consistent message across all platforms as well as strengthens promotional avenues
