E-Commerce Exam Flashcards

1
Q

What is the Internet

A

The internet is a global network connecting computers, enabling people to share information and communicate worldwide.

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2
Q

Describe the relationship between the internet and the world wide web

A

The internet is the infrastructure, like a highway, and the World Wide Web is a system of websites and content traveling on that highway.

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3
Q

What is hypertext?

A

Hypertext is a fancy term for text that contains links to other texts, allowing you to easily jump from one piece of information to another with just a click.

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4
Q

How does hypertext make it easier for Internet users? How is Hypertext used in HTML

A

Hypertext, facilitated by clickable links in HTML, enables internet users to navigate seamlessly between information or web pages with a simple click.

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5
Q

What is e-commerce?

A

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet, allowing transactions to take place digitally rather than in physical stores.

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6
Q

What is m-commerce

A

M-commerce is the buying and selling of goods and services using mobile devices, making transactions convenient and accessible anytime, anywhere.

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7
Q

What is a debiasing strategy?

A

A debiasing strategy is a method used to counteract and reduce cognitive biases, fostering more objective and rational decision-making.

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8
Q

What are some of the technologies used for online communication

A

Online communication technologies encompass email, instant messaging, video conferencing, and social media platforms, facilitating diverse forms of interaction and connection on the internet.

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9
Q

What is ethics?

A

Ethics involves principles of right and wrong, guiding individuals and groups to make morally sound decisions and actions.

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10
Q

What is information privacy? How should businesses protect the privacy of their customers?

A

Information privacy is about securing personal data, and businesses should protect their customers by using secure data storage, encryption, and clear privacy policies.

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11
Q

How are copyrights and trademarks protected in c-commerce? Why should they be protected? What different ways can copyrights be licensed

A

In e-commerce, copyrights and trademarks are safeguarded through legal measures to prevent unauthorized use, ensuring creators’ rights, and copyrights can be licensed through agreements specifying usage terms.

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12
Q

What is net neutrality?

A

Net neutrality is the principle that Internet service providers should treat all data on the Internet the same way, without discriminating or charging differently based on the content, source, or destination.

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13
Q

What are the revenue models used for many online businesses?

A

Many online businesses generate revenue through various models, including e-commerce sales, subscription services, digital advertising, affiliate marketing, and freemium offerings.

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14
Q

What are the dominant online business models?

A

Dominant online business models encompass e-commerce, subscriptions, digital advertising, and affiliate marketing, each providing distinct ways of generating revenue.

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15
Q

What are the five major strategic questions that businesses should answer to improve digital initiatives?

A

To improve digital initiatives, businesses should answer key questions about goals, target audience, technology, user experience, and measurement and analytics.

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16
Q

What are the two major governance styles for new digital initiatives? When is each appropriate to use?

A

Centralized governance, for standardization and control, and decentralized governance, for flexibility and innovation, are the two major styles for new digital initiatives.

17
Q

How is the operational infrastructure important to new digital initiatives?

A

Operational infrastructure is vital for new digital initiatives, providing the technological foundation and resources for effective implementation.

18
Q

What are three major roles often used for the creation of websites or digital platforms?

A

Three crucial roles in creating websites or digital platforms are web developers for coding, designers for visuals and user experience, and project managers for coordination.

19
Q

What does the acronym “SMART” stand for in smart goals?

A

The acronym “SMART” in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound, providing a framework for setting clear and effective objectives.

20
Q

Business objectives

A

Business objectives are specific, measurable, and time-bound goals that organizations set to achieve desired outcomes, guiding strategic planning and decision-making

21
Q

How are key performance indicators and their targets related?

A

Key performance indicators (KPIs) and their targets are interconnected, with KPIs serving as metrics for performance measurement and targets defining the desired levels of achievement.

22
Q

What are some of the common problems with selecting KPIs?

A

Common issues in selecting KPIs include choosing too many, focusing on irrelevant metrics, and not aligning them with overall business goals.

23
Q

What is the difference between hits, page views, visitors, unique visitors, and sessions?

A

Hits are file requests, page views track loaded pages, visitors are total users, unique visitors count individuals once, and sessions measure user interactions in a specific timeframe.

24
Q

Net Neutrality?

A

Net neutrality is the idea that all internet data should be treated equally, without discrimination or differential charges based on content, source, or destination.

25
Q

Digital media correspondent KPI

A

KPIs for a digital media correspondent include audience reach, engagement rates, and content impact metrics.