E Flashcards
What are the external factors affecting changing popularity and appeal?
Main areas are:
Political
Economic
Image and promotion
Accessibility and availability
Physical impacts like climate and natural hazards
What are the different political factors?
Legislation- government laws and paperwork, supports Tourism and local community
Tourism policy- boards to promote like VisitBritain, decide the markets to target
Safety and security- issues from conflict which FCO can provide advice on E.g. schengen area, EU free movement area
Visa requirements- some countries need visas to visit, this is to control borders
Target markets and promotion- Target specific markets and offer promotions such as China as it has a large population
What are the different economic factors?
Exchange rates- if good exchange rates, outbound increases
State of economy- strong economic growth attracts tourists
Recessions and inflations- Greece experienced recession which meant economy decreased
Cost of visiting- this is very significant and determined by the cost of living
What are the image and promotion factors?
Publicity- way a destination is appealed, tourist boards market to attract tourists
Conferences and events- this appeals to business travellers and is a important contribution to economy
Visual media- destinations promoted through tv such as dubrovnik for game of thrones, it can mean more tourists, change in shops to appeal these
What are the image and promotion factors?
Publicity- way a destination is appealed, tourist boards market to attract tourists
Conferences and events- this appeals to business travellers and is a important contribution to economy
Visual media- destinations promoted through tv such as dubrovnik for game of thrones, it can mean more tourists, change in shops to appeal these
What is the accessibility and availability factors?
This is the ease in which tourists can access gateways, the UK is one of the best connected counties
