Domain 1: Self- Assessment

Question 1

Identity Trends and characteristics that assist in determining giving potential.

Question 2

Donor acquisition and retention principles

Question 3

Sources of financial support

Answer 3

individuals, corporations, grant-making bodes, foundations, government agencies and gaming

Question 4

Types of information needed to identify prospective donors and determine specific fundraising strategies

Question 5

Donor profile components

Question 6

Indicators of the donors’ ability to give, organizational linkage and interest in the cause

Question 7

Donor giving patterns such as recency, frequency, renewal rates and monetary value

Question 8

Data analysis techniques such as statistical analysis, data mining and segmentation

Question 9

Data gathering techniques such as survey’s, focus groups, interviews and social networking

Question 10

Elements of a comprehensive data management system including data capture, storage, retrieval, maintenance, and security.

Question 11

Prospective donor screening qualifying and rating methods.

Question 12

Motivations, practices and policies of various funding sources

Question 13

Prospective donor information sources such as people, written or published sources, and electronic or online sources and their uses and limitations.

Question 14

Elements or components of a fundraising program including annual giving, capital/major giving and planned giving/legacies

Question 15

Relationships between and among annual giving, capital/major giving and planned giving/legacies programs.

Question 16

Market research components and uses

Question 17

Privacy legislation and regulations