Direct selling

Question 1

E-commerce

Answer 1

When a business sells their product through the internet- sales can be made 24/7, a massive range of products can be displayed, but customers need access to the internet and delivery times may be long

Question 2

Mail order

Answer 2

Business sells via a catalogue, customers can browse products while being at home at a time that suits them, glossy catalogs can be expensive to produce

Question 3

Direct mail

Answer 3

When a business posts leaflets and letters to the customer- a wide geographical area can be targeted by putting them in newspapers and magazines, most people find it to be junk mail and throw it out

Question 4

Personal selling

Answer 4

Salesman sells directly to the customer often by doorstep to doorstep, this allows for a demonstration of the product but customers can find this type of selling annoying and not listen and kick them out

Question 5

Shopping channels

Answer 5

Customers can see products being modelled and demonstrated, customers can be encouraged to buy on impulse due to short-term bargain prices.

Customers need to switch on to the channel before they can before they can be targeted.
Customers need to wait for products to arrive and may have to pay delivery cost