Data Analysis- kinds of data Flashcards
what are the four kinds of data
- qualitive
- quantitative
- primary
- secondary
what is qualitive data
- expressed in written words
- written form of thoughts feelings and opinions of ppts
what is quantitative data
expressed numerically
what is best, quantitative of qualitative data?
- depends on purpose and aims of research
- two can be used together to gain both types of data
how can quantitative data be turned into qualitative data
by asking open questions
how can qualitative data be turned into quantitative data
process of content analysis
what is some evaluation of qualitative data
- rich in detail
- greater external validity
- difficult to analyse and summarise statistically
- conclusions may be subjective to researcher bias
what is some evaluation of quantitative data
- easy to analyse
- less biased
- narrow in scope
- may fail to represent ‘real life’
what is primary data
original data collected specifically for the purpose of the investigation by the researcher
what is an example of primary data
questionnaire, interview, observation
what is secondary data
data collected by someone other than the researcher
what is an example of secondary data
journal, articles, books, websites
what is some evaluation for primary data
- high validity
- targets relevant information
- time and effort
what is some evaluation for secondary data
- minimal effort, cheap, easy to access
- -variation in quality
- may be incomplete or outdated
- may not be that accurate
