D

Question 1

What are the changes in consumers that businesses need to monitor?

Answer 1

Changing demographics
Changes to family structure
Changing lifestyle and taste
Changing holiday patterns
Increased concern of sustainability

Question 2

What are demographics?

Answer 2

A group of people with similar wants and needs

Question 3

What are the different demographics?

Answer 3

Age, sex, income, location, occupation, education, religion, race, ethnicity, sexual orientation

Question 4

What’s the grey market?

Answer 4

Over 50s, disposable income, marketing should be more old fashioned

Question 5

What are some trends?

Answer 5

Outdoor lifestyle
Local culture
Celebrity influences
Adventure holidays
Special interest holidays
Digital detox
Spa

Question 6

What influences trends and how?

Answer 6

Social media as more popular ones are likely to grow in demand and increase number of visits.

Question 7

What are the different family types needing catered for?

Answer 7

Married parents
Cohabiting parents
Single parents
Large families
Small families
Older families
Families with young children

Question 8

What are intergenerational holidays?

Answer 8

Families with different generations going in holiday such as older people and children, tour operators need to cater to the different ages as the wants and needs are different

Question 9

What are the different generations?

Answer 9

1928-1945 is silent
1946- 1964 is baby boomers
1965- 1980 is gen x
1981- 1996 is millennials
1997- 2012 is gen z

Question 10

What is the 5 categories of tourist groups?

Answer 10

Country living
Fuss free value seekers
Free and easy minibreakers
Aspiration family fun
Fun in the sun

Question 11

What is sustainable tourism?

Answer 11

Tourism which aims to minimise environmental impacts

Question 12

Examples of sustainable tourism

Answer 12

Solar power resort, Fiji
Conservation volunteering, Belize
Sustainable tour operator, Switzerland

Question 13

What are the concerns over sustainability?

Answer 13

Will chose destinations based on how sustainable
Will chose if it will damage environment
Concerned about ethics

Question 14

How does accommodation respond to sustainability?

Answer 14

Reuse towels
Electric vehicles
Locally sourced foods
Fix water leakages

Question 15

How does transport providers respond to sustainably?

Answer 15

Remove usage of single use plastics
Become carbon neutral
Reduce waste
100% renewable energy
E.g. stagecoach

Question 16

How are travel trends changing?

Answer 16

Growth of city breaks
Increase in off-season
Growing popularity of city breaks can have positive impact on a area

Question 17

What are enabling factors?

Answer 17

Things that allow you to go somewhere
E.g. having enough money and time, availability of travel, customer confidence, influence of destination marketing

Question 18

What are motivating factors?

Answer 18

Things that make you want to go somewhere
E.g. sun in Spain

Question 19

What is the traditional leisure paradox?

Answer 19

When time is high, income is low

Question 20

What are some visitor motivations?

Answer 20

Wanderlust
Sunlust
Rest and relaxation
Escape
Socialisation
Prestige
Special occasions
Culture and history