Competitive Deck Flashcards
Forrester
Forrester tended to be more focused on the actual technology and capabilities of the product.
Examines how technology relates to business challenges
Forrester Wave
2nd largest of the firms
Gartner
Largest analyst firm
$4B+ ARR
Gartner tended to be more focused on corporate viability and overall business/financial metrics
Gartner remains technology-focused
Because it gets at least 70% of its revenue from end users, it also exerts the most power in the industry
Gartner’s Magic Quadrant
Zoom.info / Discover.org
great for contact data, they focus on NA, S&P mid-market, accuracy drops off out of these companies
How we collect our data is different (server pings+webscraping vs a mixture of public facing documents (ie press releases, whitepapers, earnings call ext), but where we really differ is we purchase job postings, resumes, and CV’s, sourcing our data and synthesizing the 5 billion documents a month.
Slintel
Acquired by 6Sense in 2021. Provider of Technographic data, and company contact info.
the fundamental difference is accuracy in install - our customers tell us they’re 40-60% accurate due to the fact they only webscrape and server ping to gather install information at the firewall level - we go behind the firewall spending Chedder every year on primary documents from the global job boards giving us emperical evidence of the technologies presently and historically in use across organizations -
That’s why our customers tell us we’re typically within 90-96% accurate
TechTarget
We license 1% of our data to them but we have a lot more install data that we don’t license to them. They also don’t have plan optimize and execute all in one platform.
Oracle’s DataFox
That’s great, DataFox is actually a partners of ours. We license 5-10% of our data to them but we have a lot more install data that we don’t license to them. They also don’t have plan optimize and execute all in one platform.
6Sense
6Sense does a good job with intent, but they can’t tell you the why behind the signal whereas we do contextual intent, so not just a signal of a company evaluating or researching, we then discern the narrative as to why they’re searching whether it’s for a new solution, displacing their current solution, or expanding on a solution set they already have. We would consider 6Sense more complimentary in terms of a company’s tech stack, rather than a competitor.
Bombora
IDC
IDC is arguably the most unique
Primarily analyzes market trends, publishing industry forecasts, with a focus on numbers and impartiality.
Smallest of the big 3
