Cognitive Approach

Question 1

The cognitive approach

Answer 1

The cognitive approach emphasises our ability to process information before we respond or react

Question 2

Name an internal mental process

Answer 2

The multi store model

Question 3

Define a schema

Answer 3

A schema is a pocket of organised information which could lead to stereotypes and prejudice - loosely based on a bit of information

Question 4

Theoretical models and computer models

Answer 4

Tries to understand using the theoretical models how information is transferred
E.g the working memory model

Computer models- cognitive inputs the environment and the behaviour is the output
There is a lot going on in the mind more than you input
Just like computers processing information

Question 5

PET scans and FMRI scans

Answer 5

PET scans show significant differences in levels of brain activity for example a large hole of black means that there is no activity in that part of the brain and it could be a result of diseases like Alzheimer’s

FMRI scans suggest that abnormal functions and structures in the brain cause faulty thinking
Scientific, objective evidence

Question 6

Evaluation of the cognitive approach

Answer 6

Positives- cognitive approach takes both the nature and nurture sides into account so is interactionist

The experimental methods used are considered scientific

Much better developed account of internal processes due to computer metaphor

Negatives-over simplify explanations for complex mental processes

Low ecological validity as research that backs it is often lab based