Cognitive Apprach

Question 1

Define schema

Answer 1

The mental representation of experience and knowledge and understanding.

Question 2

What are mental proc3sses

Answer 2

Infomation processing
So can be compared to a computer

Question 3

What can models to used to provide

Answer 3

Testable theories about mental processing and can be studied scientifically and allows for inferences to be made

Question 4

Limitatioms of schemas of schemas

Answer 4

Schemas are preconceived

may lead to perceptual distortions due to having an already established mental framework, leading to perceptual errors

James Potter et al (2009) showing that when watching TV, 5”although viewers may share the same story schema, they appear to make different judgements on the schema elements, and hence their judgements about violence vary”.

Can also leading to stereotyping and prejudice.

Question 5

Strengths of schema

Answer 5

Enable us to process lots of info quickly by providing mental short cuts that prevents us from being overwhelmed by environmental stimuli

Mental, frameworks providing us with ‘mental shortcuts’ so we can process large volumes of info quickly and efficiently, preventing us fro, being overwhelmed by sensory overloads by environmental stimuli