Chapters 9 - 10 Flashcards
1
Q
What are the different service scapes?
A
Ambient Conditions
Spatial Layout and Functionality:
Signs, Symbols, and Artifacts:
2
Q
What is service scape?
A
Designing Physical Surroundings to Affect
Employee and Customer Behavior
3
Q
What is an ambient condition?
A
background characteristics
such as noise level, music, lighting, temperature,
and scent.
4
Q
What is a spatial layout and functionality?
A
reception area,
circulation paths of employees and customers, and
focal points.
5
Q
What is a sign symbol and artiffact?
A
selection,
orientation, location, and size of objects.
