Chapter 8: The Web-enabled Enterprise Flashcards
The protocol used to transfer and download web information is ________.
Hypertext Transfer Protocol (HTTP)
A secure version of HTTP protocol for confidential transactions is _______.
HTTPS ( HTTP Secure)
Under these protocols, each web server is designated a _________, which is a unique address for a website.
Uniform Resource Locator (URL)
The address is the IP address assigned to the site, but in most cases the site also has a _______ made up from letters.
domain name
The last part of a URL, such as the “.com”, is the __________.
top-level domain (TLD)
________ is the most common programming language for creating webpages and other information viewable in a web browser. It determines the look and location of text, pictures, animations, and other elements on a webpage.
Hypertext Markup Language (HTML)
_______ enables the creation of various types of data. It is most often used not for determining the appearance of visual elements on a webpage but to convey the meaning or content of the data.
Extensible Markup Language (XML)
The World Wide Web Consortium (W3C), the organization responsible for web standards, combined the two markup languages HTML and XML into a standard called ________.
Extensible Hypertext Markup Language (XHTML)
________ is the newest version of HTML/XML. It includes support for the latest multimedia and mobile devices, and is rapidly becoming the standard for webpage development.
HTML5
_______ is a common way of transmitting files from one computer to another.
File Transfer Protocol (FTP)
A ______ is a webpage that invites surfers to post opinions and artistic work as well as links to sites of interest.
blog (a contraction of “web log”)
One interesting feature of some blogs is ________. The software notifies bloggers when their posts have been mentioned elsewhere on the web, so they and their readers can extend the discussion beyond the original blog.
trackback
A _______ is a web application that enables users to add to and edit the content of webpages. The term also refers to software that enables collaborative software used to create and revise websites.
wiki
To ______ is to make a digital audio recording, usually of voice, and post the file on the web so that people can download it and listen to it.
podcast
Recently, podcasting has evolved into a new concept distributed via the web called ________. This new education delivery combines the traditional course materials (readings, exercises, etc.) with interactive forums for educators and students.
massive open online course (MOOC)
Several years ago, _______ offered users real-time online interactivity.
instant messaging (IM)
A ______ is a small file that a website places on a visitor’s hard disk so that the website can remember something about the surfer later. Typically, it records the surfer’s ID or some other unique identifier. Combined with data collected from previous visits, the site can figure out the visitor’s preferences.
cookie
Choices you make when selecting menu items, clicking buttons, and moving from one page to another are also recorded by cookies. Such activities are called _______.
clickstream tracking
Software designed to trace and report your online behavior without your knowledge is called _______.
spyware
_______ is intellectual property of developer, not free for all to use.
Proprietary technology
________, which is any form of advertising through an online search site, is regarded by businesses as highly effective.
Search advertising
_______ are images placed on a website that link to the site of the company selling the product or service.
Banners
An ________ occurs whenever a browser downloads the page containing the banner.
impression
_________ is the percentage of web users who have visited the site in the past month, namely, the ratio of visitors to total web population.
Reach percentage
_______ implements a series of tactics to allow a business to gain a high-ranking placement of their online entry in the search results page.
Search engine optimization (SEO)
An ________ is a network used only by the employees of an organization.
intranet
An _______ limits site access to the employees of particular organizations, usually business partners. It might be viewed as connecting intranets of business partners.
extranet
An _______ is an extranet for organizations that offer for sale and bid on products and services of a particular type.
exchange
______ sells a great variety of items.
Auction
______ is a collaboration between businesses in establishing a website.
Online business alliances
______ is trading with the general public.
Business-to-consumer (B2C)
_______ refers to the online retailing to consumers.
E-tailing
Traditional retailers, often called _______ businesses, have extended their “storefront” by launching an e-tailing arm.
brick-and-mortar
Businesses such as Amazon.com that transact business only through an online environment are called ______ retailers.
pure play
_______ includes three activities: picking, packing, and shipping.
Fulfillment
The purpose of ______ is to know the consumers better by gathering information about their online activities.
consumer profiling
Amazon.com has taken a step beyond affiliate programs to cooperate with competitors, a model we may call _________.
coopetition
_________ is another popular business model where consumers post requests for services and name the prices they are willing to pay.
Reverse auction
_________ offer information, artistic work, classified ads, and video.
Content providers
_______ provides online bills and payment options for customers.
Electronic bill presentment and payment (EBBP)
_______ is a process for outsourcing a variety of tasks to a distributed group of people.
Crowdsourcing
______ is a type of fraud involving a fake website.
Phishing
Wireless technologies enable what some people call _______. Doing commerce on mobile devices.
mobile commerce
_______ is a system used prior to the Internet to exchange documents electronically.
Electronic Data Interchange (EDI)
_______ transfers visitor inquiries from a busy server to a less busy server for identical information and services.
Load balancing
_______ are servers on which the same content and applications are duplicated.
mirror servers
__________ companies specialize in one or several types of web hosting: shared hosting, virtual private server hosting, dedicated hosting, co-location.
Web hosting
In _______, the client’s website is stored on the host’s same physical server along with the sites of other clients.
shared hosting
The purpose of a ________ is to create the impression that the client maintains its own server.
virtual private server
In ________, the host dedicates a server to the client, and the client can fully control the content on the server’s disks.
dedicated hosting
In ________ service, the client owns the servers and manages their content, but the servers are co-located with the servers of other clients as well as those of the host’s in a secure (physical) site.
co-location
_________ are pages that enable communication between the browser and the database.
Dynamic webpages
_______ have become popular as a means of building and maintaining websites.
Content management systems
