Chapter 6 Flashcards
What is a lead
It is the most important paragraph in the story, gets the readers attention, inform or tease, and the place where you can win or lose the reader
What is the structure of inverted pyramid style
Main facts first then lead
Final facts may not be essential at all
What is the formula for an AP lead
Start with the news, follow with attribution, verb subject and time element
When writing a lead you should be what and what
Creative and objective
What are the 5W’s and H
Who what where when how
What elements what a good lead use
Tease Leeds : coax the reader into the story by making them want to know more
Use short sentence
Use good grammar
What to types of leads are not as good and should be used sparingly
Quote and question leads