Chapter 5 Flashcards
Selective attention
The process of choosing to focus on one aspect of an environment or context
Positionality
Your social position in relation to others
Selective exposure
We choose to open ourselves only to particular messages or experiences
Mood effects
Our mood changes not only what we expose ourselves to but also what we notice
Perception
The process of gathering information about others and situations based on what we observe and how that information may or may not fit our ideas/ beliefs
Characteristics of perception
It influences how we interact with others
It is not fixed
Parts of selection process
Selecting
Organizing
Interpreting
Remembering
Selecting
The process of paying attention to some message/stimuli and disregarding others.
Organizing
A superseded brain-process of arranging information in a way that makes sense
Based knowledge schemas
Interpreting
Assigning meaning to what we observe
Remembering
The process of recalling our experiences
Variations
We choose to select stimuli because they’re different or stand out
Schéma
Mental categories based on past experiences that we use to understand and respond to interactions
Prototypes
Image or example or model we have for a particular person, item or situation
Personal construct
Mental yardstick we use to judge or rate a person or observation g., nice-mean scale