Chapter 3 - People, Culture, Society Flashcards
Technology push
When a product is made with new technology WITHOUT CONSUMER DMAND OF AWARENESS
Market pull
When consumer demand is main driving force behind new products
Why does automation lead to less manual Labour
Because the machines can do all of the work instead of people. Less long term cost for the companies, only some high skillled staff are needed to help w/ mainatenance of the machines
Changes in trend and fashion lead to what for manufacturers
More business ideas. They play upon people’s insecuritesto be in touch W/ the ‘latest thing’ E.g. fashion, new trend are out every season and people constantly buy new ones
Why should marketing be adapted to the are you advertise in
Becuase different places have different culture and thoughts, and one things which may be normal andacceptablein one country won’t be in another.
For example, selling a roulette game in a country where gambling is illegal
Why is it difficult to market in diverse place
Because there are more differing faiths and beliefs alongwitht the increase in differing people, therefore you have to make sure what you market appeals to everyone
How is design adapted for elderly and disabled?
Special access to building (ramps etc)
Household gadgets to ease everyday life
Extra assistance in methods of transport
For disabled s well:
Equipment for Paralympians
How designs cater for different religious groups
Avoiding products related to alcohol and gambling
