Chapter 13 Technology Flashcards
Describe social media and its significance in marketing.
Social media refers to online interactions enabling communication and idea sharing. It includes platforms like Facebook and Twitter, allowing businesses to reach a wide audience with marketing messages.
Define E-commerce and its relationship with social media.
E-commerce involves conducting business online, including activities like ordering products, getting product information, and introducing new products. It is closely related to social media as both utilize the internet for marketing communication.
How has E-commerce evolved in South Africa, and what are the driving factors behind its growth?
E-commerce has become a crucial part of retail in South Africa, with exponential growth as more businesses enter the digital market. The growth is driven by increasing internet usage rates and the rising number of e-commerce users in the country.
Describe what technology is in the context of business.
Any device or object that applies scientific knowledge help complete tasks or solve problems, ranging from simple objects like mirrors to complex devices like cell phones.
Define Information Technology (IT) in business.
How has information technology transformed business and managerial decision-making?
Describe the concept of data in the context of IT.
Data refers to raw, unorganized facts that can be moved and stored for processing into meaningful information.
What is a database in the context of IT?
A database is an electronic filing system that collects and organizes data and information for easy access and retrieval
What are some benefits of information technology for businesses?
Increased automation, efficiency, global market reach, innovation in products and services, and gaining competitive advantage
Define the term ‘competitive advantage’ in business.
It refers to the ability of a business to differentiate itself from competitors through innovative products, superior customer experiences, or operational efficiencies.
What are some risks associated with technology in businesses?
Cybersecurity threats like data breaches, malware, and phishing attacks, as well as challenges in regulatory compliance and governance.
How can technology have a positive impact on the environment?
By promoting renewable energy sources, enhancing energy efficiency, improving environmental monitoring, advancing waste management, enabling precision agriculture, and supporting conservation efforts.
What are some negative environmental effects of technology?
Pollution from industrial processes, resource depletion, and electronic waste generation.
Define cybersecurity and risk management in the context of technology.
Cybersecurity involves protecting systems, networks, and data from digital attacks, while risk management focuses on identifying, assessing, and mitigating potential threats.
Describe the impact of technology on waste management.
Technology aids in recycling, waste-to-energy processes, and advanced waste treatment methods to reduce landfill waste and pollution.
How does technology help in environmental monitoring?
By providing tools for better understanding and managing ecosystems, natural resources, and environmental changes.
