Chapter 1 - Mass Media Flashcards
Interpersonal communication
With others
Intrapersonal communication
With yourself
Mass communication
To many people through media
Interactive communication
Two way communication
Noise
Interference with message
Feedback
Receive a message and respond to it
Affiliates
Station that belongs to a company ( ABC , CBS, NBC, Fox
Conglomerates
Own many kinds of businesses
Vertical integration
Owns Companies that help each other ( Tv network, Movie studio
Deregulation
Restrictions dropped on what you can own
Pictographs
Communication through drawings
Phonetic writing
Communication through words
Gutenberg
Invented the printing press in 1455
Selective perception
People respond to messages in a different way
Wifi
Wireless fidelity