Ch 5

Question 1

Which statement does not describe inbound marketing?

Answer 1

Inbound marketing pushes products to find customers who would buy

Question 2

An inbound marketing platform allows for

Answer 2

Digital content management

Question 3

The purchase funnel describes the consumer journey towards

Answer 3

Purchase

Question 4

Data management platforms allow people to utilize which type of data to target a specific audience on ad networks?

Answer 4

All of these options

Question 5

The marketing platform used to measure, predict, and optimize for traditional and digital media is a

Answer 5

Comprehensive marketing measurement and optimization platform

Question 6

The problem with marketing mix modeling is

Answer 6

It only looks at relationships with existing media

Question 7

Second party data is

Answer 7

Data owned by another organization and shared with one’s own organization

Question 8

The combination of media that companies use to reach consumers and meet their needs successfully is an example of a

Answer 8

Marketing mix

Question 9

Marketing Evolution is an example of a marketing measurement and optimization platform that

Answer 9

All of the above

Question 10

Impact-based planning

Answer 10

Optimizes media for planned and optimized scenarios