Ch. 4- Media and Communication

Question 1

Mass media

Answer 1

refers to the variety of technical devices and processes through which mass communication takes place; are used to transmit organized messages designed to reach a large number of people.

Question 2

Culture Industry

Answer 2

Organizations with interest in having their products reach the widest possible market, an aim to achieve through the use of the mass media

Question 3

Cultural products

Answer 3

Information and knowledge that are produced and communicated by the mass media (i.e., through news articles, television shows, books, and advertising)

Question 4

Consumption

Answer 4

ways in which an audience takes in and interacts with a cultural product.

Question 5

Production

Answer 5

ways in which cultural products are created and transmitted.

Question 6

Cultural imperialism

Answer 6

refers to the ways in which societies throughout the world have become swamped with aspects of American popular culture, such as Hollywood films, television shows, and popular music.

Question 7

Gatekeeper studies

Answer 7

studies performed during the 1950’s in which researchers considered the factors that determine which stories get produced in the mass media.

Question 8

Cultural text

Answer 8

any cultural product (e.g., a photograph, a musical selection, or television program) that can be read and analyzed as one would analyze a written text.

Question 9

Reception

Answer 9

the way in which mass-media content is received or used by audiences, including such factors as what the audiences selectively choose to attend to and the purposes for which the media are consumed.

Question 10

Mindfulness

Answer 10

a theoretical concept introduced by Ron Lembo describing the amount of attention individuals paid to television as part of their everyday activities.; four approaches: habitual, escapist, playful, and reflective.

Question 11

Network society

Answer 11

the idea that, in postmodern culture, a new kind of social system has emerged that has neither national borders nor centers, such as the internet.

Question 12

What is

refers to the variety of technical devices and processes through which mass communication takes place; are used to transmit organized messages designed to reach a large number of people.

Answer 12

Mass media

Question 13

What is

Organizations with interest in having their products reach the widest possible market, an aim to achieve through the use of the mass media

Answer 13

Culture Industry

Question 14

What is

Information and knowledge that are produced and communicated by the mass media (i.e., through news articles, television shows, books, and advertising)

Answer 14

Cultural products

Question 15

What is

ways in which an audience takes in and interacts with a cultural product.

Answer 15

Consumption

Question 16

What is

ways in which cultural products are created and transmitted.

Answer 16

Production

Question 17

What is

refers to the ways in which societies throughout the world have become swamped with aspects of American popular culture, such as Hollywood films, television shows, and popular music.

Answer 17

Cultural imperialism

Question 18

What is

studies performed during the 1950’s in which researchers considered the factors that determine which stories get produced in the mass media.

Answer 18

Gatekeeper studies

Question 19

What is

any cultural product (e.g., a photograph, a musical selection, or television program) that can be read and analyzed as one would analyze a written text.

Answer 19

Cultural text

Question 20

What is

the way in which mass-media content is received or used by audiences, including such factors as what the audiences selectively choose to attend to and the purposes for which the media are consumed.

Answer 20

Reception

Question 21

What is

a theoretical concept introduced by Ron Lembo describing the amount of attention individuals paid to television as part of their everyday activities.; four approaches: habitual, escapist, playful, and reflective.

Answer 21

Mindfulness

Question 22

What is

the idea that, in postmodern culture, a new kind of social system has emerged that has neither national borders nor centers, such as the internet.

Answer 22

Network society