Being A Savvy Shopper

Question 1

Consumer

Answer 1

Someone who buys a product or uses a service

Question 2

Influence

Answer 2

A way of encouraging consumers to buy a product

Question 3

Organic

Answer 3

A product that is produced without additives or pesticides

Question 4

Ethical

Answer 4

Concerned about people and the environment

Question 5

Service

Answer 5

Something that is used by a consumer as public transport

Question 6

Need

Answer 6

Something that is neccesary

Question 7

Planned purchase

Answer 7

Thinking about/researching a product or service before purchase

Question 8

Buying

Answer 8

Buying something on a ‘whim’ (without planning or research)

Question 9

Impulse

Answer 9

An item which nought by a consumer such as food or clothes

Question 10

Treats at the checkout

Answer 10

This is used to entice customers in make a last minute purchase. Usually include sweets.

Question 11

Luxury products

Answer 11

Often more expensive products (which a consumer may buy as a treat) are displayed using clever lighting and more sophisticated displays than other food items

Question 12

Ways to pay

Answer 12

With alternatives to pay such as credit or debit card, self service and click and collect allow people to spend more money, giving the company more money.

Question 13

Eye level is buy level

Answer 13

Allow for people to see the most important products easily

Question 14

Where are the bread and milk

Answer 14

Makes the consumer have to go the whole way round the shop, hopefully buying other products along the way. Usually displayed at the end of the supermarket.

Question 15

Seasonal products grouped together

Answer 15

Makes it easier for people to buy more seasonal goods than they realise

Question 16

Fresh fruit and vegetables near the entrance

Answer 16

Gives the impression that the supermarket is a very healthy place. Gives a positive affect on the store.