B2B and B2C marketing. Flashcards
What is B2B marketing?
The sale of one businesses product to another business or org. E.g. surgical gloves to a hospital. (Business to business)
What is B2C marketing.
Business to consumer - The sale of a business’s product to consumer.
What does B2B need to focus on? How will they market and what will their customers want?
Focus on being informative, will use trade journals and trade shows to advertise.
- B2B customers will be focussed on quality and cost effectiveness of the products.
- There will be emphasis on building a long term relationship between businesses.
The volume may be very large so stakes are high as each contract could be very profitable - so the marketing will be treated as important.
What does B2C focus on?
Who and how has been covered, despite this, B2C marketing focuses on an emotional connection.
