Advert analysis Flashcards
What are the 7 layout for an advert called?
-Composition
-Colour/Hue, Tone
-Text
-Symbol
-Angle
-Frame
-Body language
What is composition?
The intention of the way a text was put or written. This includes the overall layout
What does Colour/Hue, Tone do in an advert?
It expresses the emotions the viewer might connect with the color
What is the point of frame in an advert?
It the outline of a silhouette or image and has a certain implication due to come it was chosen to be framed
Why is body language an important layout to analyze?
The intension of the body language and what could be suggested
What is symbols?
What is represented by somethings shape or build
What does text do for an advert?
The meaning of the text and why it would be made clear on the advert