Acronyms Flashcards
CRM
Client Relationship Manager
CTR
Click Through Rate
The percentage of subscribers who clicked on at least one link in an email out of the total emails delivered
CTOR
Click to Open Rate
The percentage of subscribers who clicked on at least one link in an email out of the total opened emails
CTA
Call to Action
A text link, button, image, or some other type of web link that encourages a website visitor to take an action on that website
BDR
Business Development Representative
Job is to identify business opportunities and generate leads
SDR
Sales Development Representative
Manages inbound lead opportunities that qualified themselves
ABM
Account Based Marketing
A focused growth strategy in which Sales and Marketing collaborate on personalized buying experiences for a set of high-value accounts.
API
Application Programming Interface
A software intermediary that allows two applications to talk to each other. An accessible way to extract and share data.
CAC
Customer Acquisition Cost
The total sales and marketing cost required to earn a new customer.
MRR
Monthly Recurring Revenue
ARR
Annual Recurring Revenue
SMB
Small and Medium Sized Business
Usually referring to the market. Fewer than 500 employees and annual revenue less than a few hundred million dollars
CPA
Cost Per (Acquisition) (Action)
Refers to the fee a company pays for an ad that results in a sale or action
CPC
Cost Per Click
The amount of money spent to get a digital advertisement clicked. Used to assess the cost effectiveness of a campaign
CPL
Cost Per Lead
The amount in costs an organization to acquire a lead. Factors heavily into customer acquisition cost (CAC)
