Strategy - Technical Notes Flashcards
1
Q
What do Johnson, Scholes and Whittington say about Strategy?
A
Strategy as Design
Strategy as Experience
Strategy as Ideas
2
Q
What are the capabilities required to sustain a competitive advantage?
A
Inimitability
Durability
Relevance
Appropriability
3
Q
What are critical success factors?
A
What do we have to be good at to achieve a plan
4
Q
What are KPIs
A
Measures of whether we are any good
5
Q
Explain the three differentiation strategies?
A
Hybrid
Differentiation
Focussed differentiation
6
Q
Draw BCG matrix
A
Growth up low to high
Market share across high to low
Star, ?, Cow (Cashflow positive), Dog (niche / specialising)
7
Q
Draw Ansoff’s Product Matrix
A
Markets up new to existing
Products existing to new
MP, PD, MD, Diversify
8
Q
What are some advantages of internal development?
A
Best way More controllable Slower rate of change More acceptable Difficult to acquire Avoids political and cultural problems
