8 Flashcards
what’s intellectual property , what are its ideas and what are they to companies, how should it be treated
- it’s property that results from the intellectual and creative process.
-Although ideas are intangible(not physical), they are some of the most important assets of companies and therefore need to be protected.
• Why does our legal system protect intellectual property?
•What are some other theories on intellectual property (and property rights, generally)?
- (protect your ideas, it’s a monetary reward from being a inventor, inventions will most likely occur cuz they offer $)
-( it’s the only reason to creat smth without just wanting to be creative. not all countries like US intellectual property protection but comply so won’t lose trade partners,morally dont agree at times)
what are the Types of Intellectual Property Protection (4) what two types can’t be used together
-(1)Trademark (umbrella category)
*Trade dress
*Service marks
-(2)Patent
-(3)Copyright
-(4)Trade Secret
Mix and match! (think of ways we can do that) Aspects of the same idea can be protected multiple ways
Except, patent and trade secret cannot go together.
* ( on phone, logo trade mark, code patent, when inventing smth you can choose what to patent, you can’t have patent and trade secret on same thing at same time)
what’s a Trademark ,what happens to consumers when a another business uses it (why can it be bad in 2 ways), what are examples of it
- a distinctive word, symbol, sound, or design that identifies the manufacturer as the source of particular goods and distinguishes its products from those made or sold by others (it’s anything where you look and hear the sound and know what that company is from, easy to distinguish,consumers know what company is from)
-By using another’s trademark, a business could lead consumers to believe that its goods were made by the other company.
*This can be bad in two ways…
(1.quality isn’t the same,harms reputation as a company
2.lose profit if the off brand is better than reg company)
(prevents consumers from being confused to what they’re buying)
ex: knock off beats, sharpies,apple
(shows the combinations of things that say how it’s similar,packaging,fonts,etc)
how does trademark get protected by common law ,how do u get a trademark(2,one with common law ,then official way)?
-Under common law, ownership of trademark created by use
How do you get a trademark?
under two ways
-start a business and use it,common law trademark
-officially registering trademark to govt, USPTO, ppl search to see if trademark is taken)
how does Trademark Registration look like (what’s it registered with,when is it available to be registered,what is a registrant allowed to use and for why),why is it an advantage to register to USPTO v common law
-Registered with the government
-Can be registered if currently in commerce or will be within 6 months (extendable to 30 months)
-The registrant is also allowed to use the symbol ® to indicate that the mark has been registered. ( advantages to register to USPTO, calls dibs nationwide instead of only relying common law trademark. common law protects you locally,not massachusetts,registering can give u national trademark using R symbol)
What are Statuary Protection of Trademarks (when was lanham act enacted + why, what’s Trademark dilution/Federal Trademark Dilution Act,trademark infringement occurs when-(5))( what are 2 examples of occurrence of trademark infringement)
-The Lanham Act of 1946 was enacted to protect manufacturers from losing business to rival companies that use similar trademarks.(what statutory protection trademark started with)
(Trademark dilution was what it was expanded with)
-Occurs when (i) someone owns a famous distinctive mark, (ii) the defendant uses a similar mark(not direct copy)in commerce (iii) that leads to an association(consumer confusion if produced relate to manufacture) between the two, and (iv) the association impairs the distinctiveness of the famous mark(if you don’t have a reason to protect ,not need for the trademark)
ex:gym example in LB, it’s well known in LB,a mobile phone provider came out with unleashed (same name as gym). the owner told prof that she was told not to say unleashed, in LB common law predated,no confusion, the humans tmobile won’t have correlation,prof told owner that they existed before,not same industry,no need to trademark
2nd ex: pandora music ,pandora jewelery,prof doesn’t know if they’re related
Distinctiveness of the Mark (which trademarks are considered the most distinctive/strongest(3) ,what are suggestive marks,what are generic terms)(what should a trademark not be)
-Only those trademarks that are deemed sufficiently distinctive from all competing trademarks will be protected.
•Fanciful, arbitrary, or suggestive trademarks are generally considered to be the most distinctive (strongest)(words that don’t have meaning in everyday life,rare,gucci is name,bandaid ,powerade are word combos so don’t count either)
•Suggestive marks -> must have secondary meaning(suggests what item is, powerade,bandaid, nike,ajax)
•Generic terms receive no protection(taco tuesday couldn’t be trademarked by lebrun,cant trademark apple phrase)
•A trademark may not be derogatory to a person, institution, belief, or national symbol.(another limitation)
Why no protection for generic marks?
•What happens if something “whimsical” becomes generic?(who was in danger of losing their trademark?who lost it?who’s afraid?)
(kleenex v tissue, kleenex was in danger of losing trademark as ppl used it more , tylenol,qtip lost trademark, post it, google is afraid to use it as search ,synonymous of search the internet)
What are Service Marks , Certification Marks , Collective Marks
Service mark: Used to distinguish the services (rather than the products) of one person or company from those of another( same idea but services instead of goods,ex: geek squad)
Certification mark: Used by persons other than the owner to certify the region, materials, mode of manufacture, quality, or other characteristic of specific goods or services.(fair trade,when buying coffee/chocolate)
Collective mark:Used by members of an organization to certify the specific goods or services.( seeing toothpaste/toothbrush,ADA accepted, smog checks)
what’s Trade Dress ,how protected is it(samsung v apple ex)
•Trade dress refers to the image and overall appearance of a product.(refers to the appearance of product that’s enough)
•Protected to the same degree as a trademark(ex: nikes were known cuz of swoosh trademark symbol VS labuttons cuz of red bottoms,it’s overall look that tells source of manufacture) (like red bottoms, samsung overall look is dif, apple had said they violated their trade dress,they pointed out camera homebutton , samsung defended due to there being no other way to design phone,apple won case ,samsung redesigned their phone)
what are Trade Names,when is it protected, which trade names are protected by ___ law
•A trade name is a name that a business uses to identify itself and its brand.(company name)
•A trade name that is the same as the company’s trademarked product is protected.
•Unique trade names are protected under the common law.(u can also register now)
Trademark Infringement( when does it get infringed, what must owner show to prove there was an infringement,what remedy is granted for infringement + what can it recover)
•Whenever someone else uses a trademark in its entirety or copies it to a substantial degree, intentionally or unintentionally, the trademark has been infringed.(occurs when: always search USPTO to make sure nothings taken)
•Owner must show likelihood of confusion of origin of defendant’s product
•The remedy most commonly granted for trademark infringement is an injunction (order)to prevent further infringement. Can also recover damages, defendant’s profits, and destruction of goods( can get negative monetary consequences)
what’s Licensing,licensor,licensee
(licensing is a aspect of franchises)
•An agreement by the owner of intellectual property to permit another to use a trademark, copyright, patent, or trade secret for certain limited purposes
•The party that owns the intellectual property rights and issues the license is the licensor.
•The party obtaining the license is the licensee.
Counterfeit Goods(when cant it be prosecuted by US,what’s SCMGA what does it do and how do penalties look like )
(how trademark laws apply overseas)
-The U.S. cannot prosecute foreign counterfeiters since our laws do not apply.(own foreign company can prosecute not US)
-The Stop Counterfeiting in Manufactured Goods Act (SCMGA)
•Makes it a crime to traffic in counterfeit goods or services
•Penalties include fines and/or imprisonment