7C Attitude and Behavior Change Flashcards
Associative Learning
Learning that certain events occur together.
The events may be two stimuli or a response and its consequences (as in operant conditioning)
Non-Associative Learning
Learning that occurs when an organism is repeatedly presented with a stimulus
Habituation
Decreasing responsiveness with repeated stimulation. I.e. as infants gain familiarity with repeated exposure to a visual stimulus, their interest wanes and they look away sooner.
dishabituation
Recovery of a habituated response after a change in stimulation.
When an organism responds to a stimulus as if it were a novel stimulus again. This can happen when a stimulus that was given repeatedly (causing habituation) stops being administered. When the stimulus is suddenly reintroduced, the organism responds with a stronger response (even though it is the same response it has been habituated with)
Sensitization
A simple form of non-associative learning that occurs when presentation of a stimulus leads to an increased response to a later stimulus
Desensitization
When an organism’s originally sensitized response to a stimulus is diminished after repeated exposures to the stimulus.
Classical Conditioning (Pavlovian Conditioning)
A type of associative learning in which a neutral stimulus comes to elicit a response when it is associated with a stimulus that already produces that response.
Neutral Stimuli
In classical conditioning, a stimulus that elicits no response before conditioning
Conditioned Stimuli
In classical conditioning, an originally neutral stimuli that comes to trigger a conditioned response.
Unconditioned Stimuli
In classical conditioning, a stimulus that unconditionally—naturally and automatically—triggers a response. I.e. dog food that makes dog salivate
Conditioned Response
Conditioned Response
Unconditioned Response
In classical conditioning, the unlearned, naturally occurring response to the unconditioned stimulus (US), such as salivation when food is in the mouth.
Behaviorism
A branch of psychology and a theory of learning in which all behaviors are acquired through conditioning processes.
B.F. Skinner
Behaviorist that developed the theory of operant conditioning by training pigeons and rats
John B. Watson
Behaviorism; emphasis on external behaviors of people and their reactions on a given situation; famous for Little Albert study in which baby was taught to fear a white rat
Ivan Pavlov
Psychologist who discovered classical conditioning; trained dogs to salivate at the ringing of a bell
Acquisition
In classical conditioning, the initial stage, when one links a neutral stimulus and an unconditioned stimulus so that the neutral stimulus begins triggering the conditioned response. In operant conditioning, the strengthening of a reinforced response.
Extinction
The diminishing of a conditioned response; occurs in classical conditioning when an unconditioned stimulus (US) does not follow a conditioned stimulus (CS); occurs in operant conditioning when a response is no longer reinforced.
Spontaneous Recovery
The reappearance, after a pause, of an extinguished conditioned response
Generalization
Tendency/ability of a stimulus similar to conditioned stimulus to elicit a conditioned response, and more similar the stimulus is to original conditioned stimulus - the greater the conditioned response
Discrimination (Classical Conditioning)
When two similar neutral stimuli, one being a conditioned stimuli and the other being a similar neutral stimuli, are distinguished from one another. Ex: loud bang from a drum and a loud bang from a gunshot are both loud bangs, but are distinguished from one another and elicit a different response.
Second-Order Conditioning (Higher-Order Conditioning)
A neutral stimulus, paired with a conditioned stimulus, to produce a conditioned response. I.e. Pavlov associates light with bell and dog salivates. Eventually the light makes the dog salivate in addition to the bell. Interesting because light has never been associated with food.
Extinction Burst
An increase in the frequency of responding when an extinction procedure is initially implemented.
Systemic Desensitization
A type of exposure therapy that associates a pleasant relaxed state with gradually increasing anxiety-triggering stimuli. Commonly used to treat phobias.
Counter Conditioning (Stimulus Substitution)
You pair a negative stimulus with a positive stimulus so you associate the negative with a positive, and it turns into an overall good time.
Operant Conditioning
A type of learning in which behavior is strengthened if followed by a reinforcer or diminished if followed by a punisher
Edward Thorndike
Pioneer in operant conditioning who discovered concepts in intstrumental learning such as the law of effect. Known for his work with cats in puzzle boxes.
Aversive Conditioning
Condition a negative emotional response to a previously neutral stimuli.
Little Albert Experiment (Watson)
A study in which a white rat was paired with a loud sudden noise in order to condition a fear response in an orphan infant.
Law of Effect
Thorndike’s principle that behaviors followed by favorable consequences become more likely, and that behaviors followed by unfavorable consequences become less likely