7.1 Communication

Question 1

Why is communication within a business important ?

Answer 1

It is very important because knowing about different methods of communication will a help a business to know what is appropriate within different situations

Question 2

Communication Type

Define Verbal communication?

Answer 2

Using the voice to communicate with others in such a way that they understand the message

Question 3

Identify why Professional Verbal Communication is important

Answer 3

• Provides information e.g pitching an idea to a audience
• Issue instructions for collegues e.g how to operate machinery
• Make requests or confirm arrangements e.g confirming a meeting

Question 4

Aspect of verbal communication

What is Clarity of Voice?

Answer 4

Refers to how clearly you speak to an individual or audience to convey a message

Question 5

What does Voice Projection mean?

Answer 5

Is how loudley or quietley someone speaks e.g if they are nervous they’ll speak more quietley,it is important that you speak at a comfotable to maintain through any means of verbal communication.

Question 6

What does use of language mean?

Answer 6

Formal lamguage is less personal and uses rich vocabulary to express what they wish to communicate may include technical terms and jargon

Informal Language is used when communicating with family and friends and may include slang words or abbreviations not used within formal language

Question 7

Persuasivness

Answer 7

Presenting information in a way that it is recieved positivley

Question 8

Non-Verbal Communication Definition

Answer 8

Using body language or gestures to convey information to others

Question 9

Posture

Answer 9

How you stand or sit enagages the person or audience that you are communicating with which has a impact on the message you are trying to communicate.

Question 10

Eye Contact

Answer 10

Looking a person in the eye while you are talking to them and maintaining eye contact helps to keep them engaged in what you are saying

Question 11

Gestures

Answer 11

Gestures are a form of signalling to a person to inform them of how you are feeling e.g shaking hands or nodding in agreement

Question 12

Facial Expression

Answer 12

Often demonstarte how we are feeling and are an important aspect of non verbal communication

Question 13

Confidence

Answer 13

Can be expressed by faical expressions,gestures,eye contact and posture .Appearing to be confident gives others an idea of how you will react in different situations

Question 14

Self-Awareness

Answer 14

Knwoing yourself means that you undertsand how you can affect others by the way that you communicate and how others may perceive your behaviour.

Question 15

What is Active Listening?

Answer 15

When an indivdual enagages in a conversation with someone in a postive way by listening paraphrasing and reflecting on what the other person is saying

Question 16

What are the 3 A’s of Active Listening

Answer 16

• Ajustment
  Being able to ajust your non verbal reactions when needed
• Attitude
  Being postive and open minded during a conversation
• Attention
  Being enaged within the conversation

Question 17

Social Communication

Answer 17

The skills that an indiviual uses to interact with others in various situations e.g in a job interview or meeting they can get neccessary information across

Question 18

Written Communication

Answer 18

A business is reliable on written communication for tasks for internal and external stakeholders e.g during before and after a business decision with relavent parties being informed.

Question 19

Emails

Answer 19

Primary form of communciation docs can be shared and the adresse can open whenever convienient.Enables them to communicate acorss time zones

Question 20

Websites

Answer 20

Gives a business opportunities to sell its products or services to customers.Or are used purpley for information

Question 21

Social Media

Answer 21

Enables users to share information and view things that intrest them.A business can use this to promote themselves by sharing posts about products and activities of the business.

Question 22

Forms

Answer 22

A business may require employees to complete written or online forms to provide information e.g personal iformation for HR

Question 23

Reports

Answer 23

Uses reports to describe progress on different tasks,project updates functional area updates employees performance reports and financial reports.

Question 24

Memos

Answer 24

A memo is a short doc that is issued to employees of a organisation to share information on a topic.

Question 25

Visual Communication

Answer 25

This can boost a performance confidence.Visual aids also draw the audiences atttention.These include
* Presentations
* Infographics
* interactive content
* images
* motion graphics

Question 26

Subheading

**The use of marketing communication to attract the right target audience to the right product at the right time for the right price **

Question 27

Promotional methods and change over time

Answer 27

Promotional methods have chnaged over the past years because digital methods are now used to promote products.These include* push and pull marketing*

Question 28

Define Push Marketing

Answer 28

This is when a business pushes their brand towards an individual very obviously e.g pop up ads

Question 29

Define Pull Marketing

Answer 29

This is less obvious and is a more specific strategy that draws a customer too a product using revelevent content.Thiis could include a magazine article sponsored by a business that is selling a product or service.(informing a customer motivating the to buy it)

Question 30

Businesses and online advertising

Answer 30

Business websites are used to promote their product or services.These benefits are included within the 4 PS

Question 31

Identify the 4 P’s

Answer 31

Product-Products can be listes with specific images
Price-Prices can be listed on the webiste and the business can run special offers and sales.
Place-The content os accessible to everyone with internent access unlike psysical stores e.g accessed on mobile,laptop and pc or tablet
Promotion-The busineess can pay to advertise its website on google and can run promotions on the website

Question 32

Identify Offline methods of promotion

Answer 32

Often more traditional are still acessable forms of promotion
* leaflets
* flyers
* adverts in newspapers magazines and journals
* billboard adverts
* direct mail
* cinema adverts
* adverts on buses/taxis
* radio adverts

Question 33

Sub heading

The Requirement to meet professional standards through organisationally defined house style protocols and set rpocedures

Answer 33

Each business has a house style that it uses when it communicates with a range of audiences and it expects that employees follow the guidelines set out

Question 34

**

Examples of a house style

Answer 34

Includes font used during correspondence,language,tone,templates,email signatures the business logo and different structures that may be used

Question 35

Polices and Procedures foor communicating information to others

Answer 35

Answering the phone after a certain amoutn of calls or using social media in a appropriate manner.This is also requred in all correspondence e.g business reports,emails,newsletters,documentation they may also provide information on:
Proof reading
Techincial language
Diagrams/graphics
timelines of communication

Question 36

The most appropriate communication type to be selected according to the situation medium and audience

Answer 36

Different forms of communication are used for different audiences and circumstances.A business needs ro decide which is form is required for the information to reach the intended audience in the most effective way.