5-Social Networking & Power

Question 1

Topics

Answer 1

Power - legitimate power, reward power, expert power, information power
Influence strategies - reciprocity/ scarcity/ authority/consistency/consensus/liking
Social network
Empowerment

Question 2

Legitimate power

Answer 2

Power from an individual in a higher role than you

Question 3

Reward power

Answer 3

Power when someone can provide you with a reward

Question 4

Expert power

Answer 4

Comes from the skills, knowledge, expertise of an individual

Question 5

Information power

Answer 5

Power from ones access to and control over important info

Question 6

Coercive power

Answer 6

Power from an individuals ability to negatively influence others wellbeing

Question 7

Referent power

Answer 7

From an individual or organisations charisma and interpersonal skills

Question 8

Influence strategies

Reciprocity

Answer 8

People feel as if they need to help

Question 9

Scarcity

Answer 9

Australian Wagyu beef APPLE

Question 10

Authority

Answer 10

Using celebrities in campaigns

Question 11

Consistency

Answer 11

Yes momentum waste for restraint

Question 12

Consensus

Answer 12

People do what others do, so operators are waiting, please call now

Question 13

Social network centrality

Answer 13

Dimension
Degree centrality
Closeness
Betweenness