4.3 Global Marketing Flashcards
1
Q
Explain an ethnocentric approach?
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2
Q
Explain a polycentric approach?
A
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3
Q
Explain a geocentric approach?
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4
Q
Explain the 4p’s in relation to international markets?
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5
Q
What are the features of a global niche market?
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6
Q
Explain competing internationally in relation to niche markets?
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7
Q
Explain transmission of desirability?
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8
Q
What are 4 factors contributing to international desirability?
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9
Q
Explain what is meant by international niches?
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10
Q
Explain niches in relation to the 4p’s?
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11
Q
What are 4 cultural and social barriers to successful marketing and business relations in international markets?
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