3.1.3 SWOT Analysis Flashcards by Amelia Penfold | Brainscape

Q

What is a SWOT analysis?

A

An analytical tool used by businesses to identify:
- Internal strengths and weaknesses
- External Opportunities & Strengths

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Q

What happens when a SWOT analysis has been completed on a business?

A

Appropriate decisions can be made to improve performance:
Strengths should be harnessed
Weaknesses should be eliminated
Opportunities should be seized
Threats should be mitigated

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Q

What can an effective SWOT analysis do?

A

Can help senior managers to understand current business position so appropriate strategic decisions can be made

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