2.2 making marketing decisions

Question 1

design mix

Answer 1

function
aesthetic
cost

Question 2

product life cycle parts

Answer 2

introduction
growth
maturity
extension
strategies

Question 3

extension strategies include

Answer 3

lowering prices
increasing advertising
rebranding product (sometimes)
releasing different versions

Question 4

importance of differentiation

Answer 4

developing a distinctive or unique product
- ensure that its products provides unique functions thats are not provided by rival products
- give product unique style or brand
- create and use a distinctive brand
- provide consistently excellent service
- ensure product is of high quality