21 Oligopoly Flashcards
Oligopoly
Market structure with a few dominant firms.
Conditions of oligopoly
- A few dominant sellers
- interdependence - A few dominant sellers they must base its decision-making on what other sellers are doing
- barriers to entry - must have some to step new firms from being able to compete with one dominant firms
- differentiated products i.e. Branding
- non- price competition - competing on branding and advertising
Kinked demand curve
Illustrates an elastic response an increase in price and a inelastic response to a decrease in price
Sticky prices
Scenario in which the price of a good is slow to change despite changes in the market that suggests different price is optimal
Collusion
Scenario on which firms work together in secret to gain an unfair market advantage
Overt collusion
Scenario in which firms work together with a formal agreement
Tacit collusion
Scenario in which firms work together without a formal agreement often by observing other firms in the market
Product differentiation
Features or elements that make one product different from competitors
- branding - customers identify with brand
- after-sales service - for higher priced products firms could offer credit of warranty to ensure customers shop withy them as opposed to competitors
- extra features - added extras too make it seem different to competitors
- performance or reliability - advertise its better than competitors
Concentration ratio
- Way of measuring the market dominance of the top few firms
- by adding up each firms market share and looking at it as a percentage of total market
Advantages of oligopoly
- dynamically efficient because market share is protected - more profit and innovation
- price stability in the market - customer confidence
- can gain economies of scale reducing average costs
- supernormal profits can be reinvested creating more jobs and new products
Disadvantages of oligopoly
- high prices for consumers due to sticky prices
- may nit be incentivised to reduce costs - x-inefficiency
- firms may be so large they suffer from diseconomies of scale
- less choice for consumers
- allocatively and productively inefficient