Part II - Lead Generation Strategies and Techniques Flashcards
What is lead generation?
A process that attracts interest and converts that into potential sales
What are examples of lead generation tactics?
-Blog
-Posts
-Chatbots
-Coupons
-Webinars
-Live events
Why does lead generation use digital channels?
Digital channels reach large audiences, are cost effective, and provide metrics
What do marketers tailor in lead generation campaigns?
Messages to fit their ideal customers and specific products or services
What is lead gen marketing focused on?
Attracting, engaging, and converting potential customers into leads
How do marketers determine where to find leads?
By finding out where their ideal customer congregates AND engages in a relevant manner
What is a common tactic used on live streaming platforms for lead generation?
Offering free items like coupons or trials during live events to encourage sign-ups
How does SMS contribute to lead generation?
By allowing direct communication through compelling CTAs and leading users to other channels
What are the advantages of email in lead generation?
Sending longer content and images and for retargeting previous customers
How do paid ads assist in lead generation?
By reaching potential customers quickly through targeting them (platforms like Google and Facebook)
What role do social media platforms play in lead generation?
They provide a large audience, allow access to metrics, and easily build relationships/drive traffic
How does content marketing support lead generation?
By creating relevant free content with CTAs that encourage visitors to engage further
What is the benefit of word-of-mouth in lead generation?
Cheaply helps spread the word about the business, and shows customers see value
