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Lead Generation > Part IV - Terms - CCPA > Flashcards

Part IV - Terms - CCPA Flashcards

1
Q

What is the California Consumer Privacy Act?

A

Act created to protect consumer privacy in California established by Proposition 24 in 2020

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2
Q

What responsibilities does the California Privacy Protection Agency have?

A

Promoting public awareness
Adopting regulations
Cooperating with other agencies
Enforcing the CCPA
Providing legislative advice

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3
Q

Who has privacy rights under the CCPA?

A

California residents
(including employees job applicants and business contacts)

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4
Q

Who must comply with the CCPA?

A

For-profit businesses that collect personal information, do business in California, and meet certain thresholds

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5
Q

What is considered personal information under the CCPA?

A

Information that identifies relates to or could reasonably be linked to a consumer or household

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6
Q

What qualifies as sensitive personal information under the CCPA?

A

Information like:
social security numbers
precise geolocation
genetic data
health
sex life
racial origin

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Lead Generation (14 decks)

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