Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Business > 14 marketing mix : place > Flashcards

14 marketing mix : place Flashcards

1
Q

How many distribution channels are there?

A

4

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is the first distribution channel?

A

business ➡ customer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is the second distribution channel?

A

business ➡ retailer ➡ customer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is the third distribution channel?

A

business ➡ wholesaler ➡ retailer➡ customer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the fourth distribution channel?

A

business ➡ agent ➡ wholesale ➡ retailer ➡ customer.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the adv of the first distribution channel?

A
  1. Low price for customers
  2. simple
  3. products can be delivered by post
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are the dis of the first distribution channel?

A
  1. can be expensive to deliver
  2. some products cant be delivered by post
  3. sometimes the factory is remote so impractical
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are the adv of the second distribution channel?

A
  1. reduced transport cost for retailers

2. products can be sold in large quantities to retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the dis of the second distribution channel?

A
  1. more expensive for customers

2. no direct contact between the manufacturer and the customer.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Why would the product be more expensive to customers in channel 2?

A

As the retailer has to cover costs and make profit.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are the adv of the third distribution channel?

A
  1. reduced transport cost to the retailer
  2. reduced storage cost to the retailer
  3. wholesaler advises the manufacturer and the retailer about what is selling well
  4. retailers can buy fresh products in small quantities; as they have short shelf life
  5. wholesalers can give credits to small shops
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What does giving credits mean?

A

it means that the wholesaler will allow the retailer to pay him later or over a period of time.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What are the dis for the third distribution channel?

A
  1. more expensive for customers
  2. more expensive for retailers
  3. wholesaler might not have all range of products
  4. might be far from shops
  5. dairy products take long time to be delivered and may not reach in good quality.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the adv of fourth distribution channel?

A
  1. the agent knows where and what way to sell the product
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the dis for fourth distribution channel?

A
  1. agent may increase the price

2. manufacturer has no control over how the product is sold.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What methods of distribution?

A
  1. Department stores
  2. chain stores
  3. discount stores
  4. superstores
  5. supermarkets
  6. independent retailers
  7. direct sales
  8. mail order
  9. internet/ e-commerce

note: check the book for definitions

17
Q

What do businesses consider when selecting a channel of distribution?

A
  1. What type of product it is
  2. How expensive it is
  3. How technical it is
  4. How often it is purchased
  5. location of the customer
  6. location fo competitor
  7. how perishable is the product

Business (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions