Visual techniques Flashcards

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1
Q

Salience

A

What object, image or writing stands out the most in the page

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2
Q

Vectors

A

Invisible lines that lead your eye in a certain direction/ certain object

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3
Q

Angles

A

(High, low, eye-level) Shows the power of the object

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4
Q

Modality

A

How realistic is the image
Very realistic= high modality
Not very realistic= low modality

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5
Q

Framing

A

An object image or writing that’s out inside a frame

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6
Q

Colour

A

The use of various colours in an image (may affect the tone or mood of the image/symbolise something)

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7
Q

Target audience

A

Who the image is directed at

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8
Q

Lighting

A

The light and dark shading effects that are create in the image

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9
Q

Positioning

A

Consider where objects have been placed in foreground, middle ground or background

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10
Q

Close shot

A

Frame mostly or entirely filled to create viewer focus

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